B2B website SEO scorecard for exporters.

Score technical SEO and Core Web Vitals

Check whether important public pages are crawlable, have canonical URLs, one H1, structured data, mobile-friendly layouts, and acceptable Core Web Vitals targets such as LCP under 2.5 seconds, INP under 200 ms, and CLS under 0.1.

Review buyer-focused content depth

A B2B export website should answer procurement questions with product specifications, applications, certifications, MOQ notes, delivery context, FAQ content, and descriptive internal links instead of thin brochure copy.

Evaluate trust and proof signals

Score whether certification references, factory capability, quality control notes, case context, documentation, and contact paths are visible and verifiable. Avoid fake reviews, unsupported rankings, or claims that buyers cannot validate.

Prioritize market and inquiry readiness

Use the scorecard to compare English and Chinese pages, hreflang coverage, sitemap inclusion, market landing pages, and RFQ CTAs so the next SEO sprint focuses on fixes with measurable buyer impact.

What does a B2B website SEO scorecard measure?

It measures technical SEO, indexability, content depth, trust proof, international targeting, internal links, and inquiry readiness for export websites.

How should exporters use the scorecard results?

Start with blockers that prevent crawling or indexing, then improve high-value product, industry, market, and resource pages that influence qualified buyer inquiries.

Does the scorecard replace a full SEO audit?

No. It is a fast prioritization tool. Use it before or after a detailed audit to decide which fixes should enter the next publishing or development sprint.