International SEO checklist for B2B export websites.

Hreflang and language architecture

Define language-region URL patterns, hreflang headers, self-referencing canonicals, and x-default fallbacks. Avoid mixed signals that confuse search engines about which page serves which market.

Multilingual metadata and content

Translate titles, descriptions, headings, and body copy per market. Avoid machine-translated boilerplate that fails buyer expectations for product detail, compliance, and technical accuracy.

Geo-targeting and market signals

Use localized contact details, currencies, delivery terms, certifications, and market-specific trust proof. Connect country pages to relevant product, resource, and inquiry paths.

Local search engines and cultural fit

Plan for Baidu (ICP, hosting, Simplified Chinese content), Yandex (regional signals, local backlinks), and Naver (Korean-language depth, local platform integration). Adapt page layout, payment references, and buyer journey to local expectations.

Do all export websites need hreflang?

Yes, if you serve different languages or country versions. Hreflang helps search engines show the right language page to the right audience and reduces duplicate-content confusion.

Should I create separate pages for Baidu and Yandex?

Not separate from your main site, but you should plan hosting, content depth, and local trust signals that meet each engine's ranking factors while keeping pages under your primary domain.

How does CDN affect international SEO?

A CDN improves page speed across regions, but ensure search engine crawlers can access content properly and that localized URLs are not blocked or redirected generically.